Or maybe they realize people are starting to leave for DuckDuckGo etc. because Google no longer has better results.
I would not be surprised if the ads situation gets worse or some other egregious action takes place, as if to say, "Remember how we fixed search results for you? Well, here's how we plan to pay for it".
I would change one little word:
Well, here's how we plan _you_ pay for it.
Too little, too late. Pity they didn't listen years ago.
Mojeek is hit or miss, but occasionally does better than Google.
I haven't really used it myself, but I've heard good things about Kagi.
I wish there was a way to aggregate the two results together.
And face it, for all its flaws, Google's index is larger, it has more servers, has way more signals to use - including its own web browser, DNS and ads - more money to spend and actual computer scientists who've been banging away at the problem for decades. Bing is just Microsoft's way of siphoning off some search revenues from the most technically illiterate users who don't know better and never change their defaults on their Windows box they bought at Walmart. MS has zero incentive to improve the results.
DDG is a cute little boutique web site. Good for them. But their impact on Google Search is so small as to be non-existent.
When a competitor's results are 10 times better than Google's - not a little better, or sometimes better, or better if you add a special character to your search, or subjectively better based on your personal preference, but an actual order of magnitude better - then and only then will Google even begin to start worrying about its dominant position in search.
"But Russ," I can hear you say, "How can a search result be 10x better? That's a straw man. What does it even mean to be 'better'? Faster? More accurate? More contextual? More personal? More predictive? Less spam? More niche sites? Less niche sites? More photos? More videos? More news? Less photos? Less videos? Less news? More languages? Less languages? More international? More local? More convenient? More customizable? How can you even measure something like that?"
Exactly.
Well, when you can't get the result on Google no matter how you finesse your query, but you can get it on another search engine, is that infinity better?
Because that's the situation.
If a service can consistently deliver good results on the first page (like Google used to, 20-odd years ago), they could definitely dethrone Google. Of course, the moment that appears to be the case, all SEO spammers start focusing on the new rival and the newcomer's job becomes a lot harder.
Sometimes I get terrible results and add a !g to my search query to see if le gouglè gives me something better. Almost every time it's just as bad. Usually because of SEO crap.
I felt that for technical searches past a certain number of keywords (2 or 3), ddg and brave tend to lose focus where google doesn’t, a problem exacerbated by the lack of quote search on either
google also much better answers local questions, like “[supermarket] [location] opening times”, and indexes wikipedia more usefully, plus ten other integrated features you don’t miss until they’re gone (e.g. imdb)
I didn’t notice a change in SEO spam between the alternatives. I would imagine brave have made an effort here, but as far as I know, duckduckgo filters their content less than google does
finally, brave lacks maps, which is incredibly annoying
I think as a society we need to think what it means to have one private company control access to all information.
After a while, things started to change. I don't feel the need to fall back to Google nearly as often anymore, and when I do I'm very unhappy with the results from Google. They're often worse than what I get from DDG.
YMMV of course. And yes, DDG's impact on Google Search is probably negligible, but market share is often only verly lightly related to quality.
To be clear, I wasn't saying the current state of affairs was a good thing, I was simply stating in detail that Google is still a gargantuan machine. Unless a competitor is somehow able to fire a couple of torpedoes down a hidden exhaust port, they're all going to be outgunned for the foreseeable future. But sure, the unpredictable vagaries of public sentiment could somehow turn against them, I guess. I mean, it's going to be a while. Their company name is a verb.