The code they wrote for doing this has been public all along: https://gitlab.com/gitlab-org/gitlab/-/merge_requests/85689

I seem to recall GitHub making some similar changes just prior to being acquired. Perhaps they are trying to make their books look good for suitors?

That's revenue.

They're spending more money than they're making.

While they have 884M cash/equivalents, they did have a yearly 157M Net loss, compared to 192M net loss last year. That's some good improvement but it means there's a lot of work to be done before they reach profitability. So I don't think they're strapped for cash, but there is likely pressure to make enough changes to reach profitability within 3-4 years.