Maybe the OP didn't intend it, but this term is something that seems like it was coined by some big-business PR firm to make people look badly if they don't break their ass off working for the man their whole lives. I can't wait for the usual crowd to come in and look down on those of us who don't enjoy work and just do it to pay for what we do enjoy: living our lives.
The rest of us get to settle for whatever the 'free market' throws at us. We don't have to be too grateful.
I'm not grateful at all.
I'm not interested in killing myself to live. I show up, put in a solid day's work, and get paid. I'm not going above and beyond, I'm not gunning for a promotion, and I sure as shit ain't working overtime unless I get time and a half.
Therefore my approach is "I need money, you need work" let's frame the extent of that and fulfill both ends of the contract.
Maybe it's a lack of passion but I've seen so many people break because they somehow feel the need to be a "good bee" for a company. I like living and that's the most important point on my daily todo list.