Why Google built Incognito Mode

Well, this explains why incognito mode doesn't have the features I want: I mostly use it because I don't want website X to know (via web bugs, syndicated advertising, etc.) that I visited website Y, or what my account name there is.

And what I hate most about Chrome's implementation is that you can only have two profiles (i.e. portfolios of cookies) at once (one normal and one incognito), and your incognito cookies persist until you close all incognito windows simultaneously. It would make more sense if each incognito window were its own profile.

Interesting perspective, and it makes a lot of sense. It really shows why making a browser was a smart move for Google.