> If a company doesn't show growth, it is quickly labelled as "in trouble" or "dead". Why? Why can't we have an Apple that is the size it is now, but concentrates on making better products?

The company is owned by shareholders who want growth or a massive dividend. If AAPL can't grow then return profits to shareholders through stock buybacks or increased dividends.

> I run my own business and growth is not my #1 goal.

If you own your own business then do what you think is right for you. As an AAPL shareholder all I want is increased value in my shares.