I pre-ordered a Kindle Fire. The Kindle Fire is the Chromebook Google should have built. People aren't prepared to have absolutely everything on the cloud. People read while on the train or in a plane. There needs to be some local storage.
By utilizing Amazon's cloud infrastructure I'm guessing the Fire doesn't need a large amount of local storage or a large amount of RAM. Amazon is providing a top of the line user experience with less than top of the line hardware. This is my hope.
There is also Amazon's customer service. I bought my first Apple product in June (a Macbook Pro) and the two times I've had to talk to Apple's repair people about an issue they acted as if I'm an apostate. I've had nothing but amazing customer service from Amazon.
I think Bezos has a hit with the Fire. The only tablet that will compete with the Fire this holiday season is the iPad.