I keep reading they are an ad company and that’s fair except they are doing a really bad job. I keep seeing the same ad over and over and over again. Those are annoying loud ads that are more region than preference based. You don’t need some personalized ad system to find out what kind of ad a person watching a video game video would be interested.
Skipping a video to look for a certain scene will trigger double ads and sometimes you will see another set of ads a few seconds later.
If a video is less than 3 minutes long and it starts with unskipable 12 seconds ad followed by another one I don’t even bother.
My general experience with the platform is brands advertising on YouTube gives me repulse instead of wanting to buy something.