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This power is reserved for those secure enough against legal backlash to perjure themselves. Just like DMCA takedown notices.

Copyright holders with lots of resources can issue as many bogus DMCA notices as they like, safe in the knowledge that they can fight out or settle the (unlikely) lawsuit if it comes. Most people issuing fake takedown requests would expose themselves to a lot more risk.

Or you find someone with nothing to loose (i.e. no assets to loose).

I think you are correct here.

EDIT: However it has been shown that some of the content companies have been less than diligent in their issuing of takedown notices. This could easily backfire on them..

I wonder who gets the ability to point fingers.

The article didn't really say, all it said was "The copyright industry gains the right to “notify” payment processors such as Visa that a company looks bad"

Sounds like places that sell for 58p (1p cheaper than itunes) could be taken down easier than places just giving it away.

I know I will.