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Comment by dmix | Hacker News Reader

Wait, why does the conversion rate on a landing page with just a logo and maybe a one line description matter?

Thats hardly a useful metric for determining if you have a good product or a real business. Even after you launch, conversion rate optimization is a waste of time until you find the right product/pricing/etc and have figured out what people want.

The first 6months-1year will be about discovery, not optimization.

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While I agree that you shouldn't read too much into the metrics, something like LaunchRock gives you at least a platform to start your launch from. Much easier to mail 10-10,000 people who have expressed interest, rather than start cold and try to find that 10-10,000 people.

Don't expect your pre-launch "coming soon" page to bring 1000s of customers with money in hand, but since it's a pretty damn minimal investment, you might as well set one up.

We look at this as a place to start building a relationship. Our company today is about landing pages, but it's not staying that way. The things that are coming soon are all about what you do with the list after you have it.

Does the data belong to the company or LaunchRock? It is very valuable information to Angels, VCs, especially if you are tracking engagement.

Especially in such a hot tech market, your investors will be able to frontrun other investors when it comes to determining which projects are most likely to get traction.

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