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Is it bad that I've never heard of this app or seen it been used in the wild before? The iPhone app looks really ugly, and I can't see myself convincing my friends to start using it if they have to pay for the app when we could just be using iMessage, SMS, or Facebook Messenger. What's the draw here?

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iMessage is iOS only, SMS costs (unless its included in your plan) and requires phone reception (as opposed to just wifi), I find facebook messenger ends up with too many people on the web interface just saying hello to me as if I'm at my PC wanting to smalltalk.

The draw is its free per message, cross platform, internet based and is a direct replacement for sms/mms as opposed to being an existing chat program pushed onto mobile.

The main draw is that it's multi-platform. Added bonuses include very limited setup and no worries about needing to start the app once it's installed.

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