I remember the first computer that I ever built (it was cheaper to do it yourself back at the dawn of globalization). I used an AMD 386 rather than an Intel 386. Simply for the youthful reasons that I liked AMD's logo better, and I've always tended to root for the underdog.

I'm not much of a PC gamer, and so I haven't built a machine from scratch or thought much about individual components in decades. But there's a small flicker of my teenage self way down in there, pumping his fist and giving a cheer.