I'd argue that it's the holy grail of business, not the bible. I realize you weren't claiming it is.
Disruption is overrated. It's a lot harder to do than it is to think about or wish for. Neither Nvidia or AMD have "disrupted" Intel. Only Apple came close to that and even then only in theory, and only in their own walled garden market. If they were selling M-chips to everyone, you MIGHT have disruption, but that's easier said than done because there's an enormous list of tasks that need executed to a T that has to be completed. Everyone wants to be the disruptor, usually without the vision, talent, or execution, when "just making a lot of money" is also a fine goal that seems to be overlooked. Nvidia was always more likely to disrupt Intel with their ARM chips, but again, easier to dream about than execute. Hasn't happened. It's not that easy nor is it truly done often.
Especially the concept of sustainably making money is dismissed outright by nearly everyone. Here in the US it's all about the "bottom line" and quarterly executive bonuses. They love their reorgs. It's a broken model. While the Japanese, such as at Toyota, do a good job out of national honor. We can't compete with that sense of national pride. Western employees are broken culturally, and largely due to decades of watching the rich take it all as their prospects dwindle. Most of it lay at the feet of management though, as we made quality stuff in decades past.
I'd prefer to execute in a disciplined manner with quality output, something I could be proud of and fairly compensated for. Sustainably "just getting rich", Toyota style. That's not good enough in the US, we prefer booms and bust, then ending up broke. Best case for an American company is ending up a zombie corporation reliant on endless bailouts while claiming they're too big to fail. Even financial organizations that do nothing but sign documents as "product", reissuing Federal Reserve loans at usury rates, and would leave no gap upon disappearing overnight. To be replaced with a more rational actor that will be more responsible with such an easy way to make money.
At some point the Americans are going to have to realize that disruption can also be simply be delivering quality, reliably for decades. Toyota vs GM/Ford is a perfect example, as they were definitely disrupted. Being the market leader, dominating while getting rich is too longterm for us though.
Apologies for this excessive screed. This topic always bugs me. If I'm wrong, I'd appreciate it someone correct me so I can be a bit less pessimistic.