"Please don't complain about tangential annoyances—things like article or website formats, name collisions, or back-button breakage. They're too common to be interesting."

https://news.ycombinator.com/newsguidelines.html

Serious question : why do publishers break down their blog posts into umpteen tweeted microblogs? Do the engagement web algorithms give preference to the number of tweets in a thread? I see this is becoming more of a trend (e.g. https://news.ycombinator.com/item?id=32296873).

If I tweet the 587,287 words of Tolstoy's War & Peace are more people inclined to read it, or at least have it come across their feed?

Thanks