From the name "snoop" forms, I genuinely thought this was some kind of tracking/telemetry forms tool. It's not.
We thought that with a form you always try to get as much information as possible, hence your "snooping" around.
You took it a step further, good that extensive form analytics are coming :)
Change the name.
Data privacy is a key driver for me to not use something like Typeform and to choose something with supposedly better privacy features.
It’s a shame to nitpick on the name, but I do feel that having “snoop” in the brand name is not a good move for the target audience segment that I fall into!