The Prius is a conservative automobile
nationalreview.com
nationalreview.com
I’ve noticed that there is a part of the culture war where certain consumer goods are aesthetically “liberal” and others are aesthetically “conservative”, not based on the running of the companies that make them, but on some loose association or fad (e.g. Goya beans).
They are just products - buying them or not buying them based on abstract political associations doesn’t do anything. It is a way to feel like you are taking political action when in reality you are just consuming things.
(Sarcasm btw)
nope, in reality a lot of consumption is implicitly political or cultural, it's just that a lot of people aren't used to looking at things that way because you swim in it like a fish in water. Pay attention to how things are advertised. Autonomy for trucks, freedom for cigarettes (formerly, now nasty cancer images on the package), happy animals and low carbon footprints for vegan beans, clean air and environmental protection for electric cars, patriotism for the newest Top Gun movie, happy diverse people in the newest Millennial Netflix show, and so on.
Short of toilet paper a lot of modern consumption is about symbolic exchange, what you signal by consuming. I recommend William Gibson's Blue Ant series, he had a good eye for this many years ago.
There are similar phenomena in marketing, which is not surprising since politics and marketing are essentially the same thing, but it doesn't mean the categories are the same. The Prius is not a "conservative", "woman", "white", "middle-aged" or whatever automobile, though there may be some correlations. In reality it is an automobile for Prius customers, and what Prius marketing thinks their potential customers are.
This is obviously untrue because, at least in the US, the conservative party has been the minority party since 1992.
> The Prius is not a "conservative", "woman", "white", "middle-aged" or whatever automobile, though there may be some correlations.
That's correct, but there is a subset of the right wing in the US that disagrees. They're the people who "roll coal" for example.
This article is clearly targeted at a conservative audience. There are no liberals who are concerned about whether the Prius is appropriate for conservatives or not. They want conservatives to drive hybrids and electric cars.
But now, we don't want one since it's going to be assumed to be a minicab.
Practical, cheap(ish) etc however, wouldnt want to be assumed to be an uber driver. Tesla Model 3, heading in the the same direction as well.
It's simply an appliance. It's no more political than a toaster. Maybe more liberals like toast, but that doesn't make the toaster liberal.
I really think the distinction is whether you look at these labels in good faith, care, attention to their history, and always through the lens of intersectionalism.