I very much like this adaptation of the term noise. I’m starting to realize a growing angst against intrusive noisy products that present junk to me I did not ask for. I realize there’s a non-zero cognitive load to ads and variable UI that’s unrelated to the product and it increasingly a source of minor frustration in my life I could do without. Social media has socialized the UI to dump suggestions and guides and other junk that gets tossed out in times that are inappropriate, one of those “not now please” moments. That noise can at times break my concentration and then it becomes a strong negative in my mind with a cost to it all. It’s like coming home and finding your desk surface not how you left it then you realize someone moved something trivial or some solicitor left you a note. These visual deltas no mater their motivation, should all be permission opt in settings.