Because promoting one's activities by referencing more interesting/popular activities is a common marketing strategy.

You likely wouldn't have read the blog post, if it was more accurately headlined "some musings on life".

Related: his most popular post of all time is about George R R Martin. Kind of proves my point.

The video formed the analogy that was the metaphorical backbone of the article. I thought it was interesting and I probably wouldn’t have watched the video if not for the blog post.