It’s crazy that amidst all of the criticisms of how Apple is handling its App Store, the proliferation of scammy apps, the reduced app discoverability thanks to an increasingly-clunky UI, both indie and corporate third party developer dissatisfaction,
and regulator scrutiny, they’re choosing to chase after ad monetization, not unlike how many other platforms have. Instead of doing major UI design modernizations or something more Apple-like.
Though I suppose this will please app devs who pursue growth and discoverability by simply buying up ad space.