The digital identity infrastructure space is already crowded, with players like Apple, Google and Microsoft working with governments and institutions, because they own the devices we use, and the entire point is that people will be able to use their phones to identify themselves everywhere. Apple ID is already like 90% there, despite having to trust Apple with your personal data, which nobody has a problem with. The Web3 approach of having to trust nobody is not really practical to begin with. Blockchains are slow and expensive. Worst yet it's still up to you to verify the client and whether it's connected to the authoritative version of the blockchain, since blockchains can be replaced by a fork. At that point you might as well trust Apple.