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That my whole point though. 10M isn't worth putting your name in "just in case"? That's why it's funny to me. It's like saying I wouldn't cross the street to pick up $10M but I would for $1B.

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$10 is still a lot of money and that’s why you still see enough people buy lottery tickets.

But $1B brings in casuals from all over the place that usually don’t buy lottery tickets. For some it’s the entertainment value, for some it’s “ohh might as well”.

Well you'd be putting your name in almost every night then, because it's always at least $10 million in one of the lottos (pretty much). $10 * 365 days a year is $3650. That's a big sink of money for something you know for almost certain you're not going to win. But $10 three times a year you're also almost certainly going to lose, but you're only out $30.

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