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OOP became a marketing term, but no longer sells designs, languages, etc. OOP alone used to be hot. Now it is either just assumed, or eschewed, or considered ambiguous.

We’re getting there with FP, too. OOP…which kind? FP…which kind?

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Please note that the author never specifies that their context is marketing or management. They instead use a far broader term, “computing”. It would be very difficult for huge swaths of developers to do their job without using OOP and other attendant terms.

Just because it is not a selling point, doesn't mean people don't still use the term a lot. I used to only know C, OOP is still a relatively new thing for me.

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