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Comment by j4mie | Hacker News Reader

Black Midi is also the name of a rather excellent band: https://bmblackmidi.com/

Their naming is quite inspirational. If I ever start a popular band I will also try to make some existing thing completely un-googleable. The band Franz Ferdinand also tried this and seem to have failed.

It doesn't seem ungoogleable to me: if you google "black midi" all you find is that band.

You've misinterpreted the comment, this is exactly what they mean. The recent band, has made the term ungoogleable.

Yep, I don't keep up with new music that much anymore but when I saw the title of this post, my mind immediately went to these lads. Perhaps they thought that naming themselves after the genre would prompt more people to discover it but it backfired?

It's more in their style if they just thought it sounded cool.

It's more that their heavy jazz-inspired frenetic playing style is somewhat aligned in spirit with the genre.

My favorite little band naming micro-trend was bands naming themselves after Python projects, but doubled. Eg, there are bands named "Django Django" and "PyPy".

It's already PyPy, so shouldn't that be "PyPy PyPy"?

Not sure if whoosh, but Django Django is probably named after Django Reinhardt.

Why did they do it?

They probably heard the term and thought it was cool. But it must be enormously frustrating to people who are involving in making this stuff.

That said, it is possible that this could prevent Black Midi (the genre) from becoming a fad, and thus make the "scene" healthier. Sort of like a password to get into the club.

you mean you haven't heard of "A" or "My Computer"?

https://en.m.wikipedia.org/wiki/A_(band)

https://en.m.wikipedia.org/wiki/My_Computer_(band)

CHVRCHES is the opposite. Spelled wrong intentionally for SEO.

Yep, the subject is almost completely unresearchable as a result. It's rather similar to the situation with the "BBC Micro Bit" which horribly polluted the search space for the original BBC Micro computer.

Saw them live as my first post(ish)-pandemic show. Fantastic live. They opened with "Call me maybe" by Carly Rae Jepsen then did a hard transition into 953.

Their KEXP session is very much worth watching!

I prefer Black Country, New Road

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