I don't get it, am I supposed to real that novel of a blog post to find that it has NO information about what you're doing?

Being a fellow founder of a company that's been in "quiet mode" for way too long I have this little bit of information to give you. If you don't have anything of actual value to give people, then wait until you do. Balance is of course important, but what you posted is effectively this: http://itsthisforthat.com/ without the entertainment factor.