It's been clear for a couple of years now (to me) that Apple devices have become a sales platform for Apple services. It first started when I was constantly getting notifications that I was "running out of space" and needed to sign up for paid iCloud services. This, in fact, when I had plenty of space on my Macbook.

Such things have only continued. They're adding new products and paid services at a slow but steady pace, and regularly sending me notifications to sign up for those services. When you "upgrade" the OS, you're confronted with a whole slew of opportunities to sign up for more services, with no way to just ignore these prompts. I don't blame them for doing this, but it's become increasingly grating, and turned me off of Apple in general.

Like a lot of companies, they're focused on growing their bottom line, and don't see how they're angering their locked-in customers.