> How do you explain a non-negligible part of middle of America who voted for Obama voting for Trump?The labor movement always had a socially reactionary underbelly. My hypothesis: it wasn't bad economic times that activated Obama-Trump voters. It was, rather, good economic times that triggered those voters to flip from labor-first to identity-first. The tension was always there. This is why the Tea Party fizzled and why Romney couldn't activate the switch -- reactionary blue collar folks knew intuitively that those movements weren't "on their side". But by 2016 a bombastic billionaire (also obviously not on their side) could be excused because the economy was good enough to at last put identity first.
I grew up in a suburb that flipped and my wife is from a mid-sized non-metro city that also flipped. Obama Trump voters are substantially all of our social circle.
A lot happened, but honestly, "youtube's algorithm and super effective conservative media" is probably the best explanation in over 1/2 of the roughly 3 dozen anecdotal cases. It's just pure identity.
Some blame Obama for outsourcing and the GFC, but that's mostly noise. First of all, the major factory that closed wasn't outsourced. It closed because the company was wildly mismanaged, and was not replaced with a foreign factory. Also, this happened five years before the GFC and Obama's election. Most of the folks in our circles remained employed throughout that GFC and all of them did very well from 2010 on-wards.
They're currently all doing very well financially; far better than the late 20s/early 30s city dwellers whose conversations I overhear in the coffee shop. Red America can afford single family homes with big yards, saves for retirement, and just generally lives a very comfortable life unimaginable in blue cities. With jobs in law enforcement, trucking, and in hospitals which don't require even an associate's degree. It's really the American dream -- graduate from high school, six weeks of training, and you're making enough to afford a house and kids and retirement within a couple years.
The resentment and utter hatred of liberals is visceral and real. Pretending it's economic is bullshit cover. Tell someone sharing a bedroom in NYC that their counterpart with less education, who works fewer hours, and lives in a SFH with a pool hates them because of the unfair economic spoils of the former.
Also, the economy was doing extremely well in 2016. Economics is now top-of-mind, but it didn't even come close to motivating them to vote for Trump in 2016. That was pure identity politics.