Isn’t Google responsible for this? They rank results based on how long users stay on the page, plus how much they scroll. Forcing all those “when I was a girl in Sicily…” stories at the top of a recipe that nobody wants.
My understanding is Google wants pages to be different and have a lot of keywords.
If you have a generic recipe website with just the simple cooking instructions:
1. it's going to have less key words
2. it's not going to look different from hundreds of other websites like this