True, but the regulations they push through often happen to only impact smaller competitors, or only impact things people are actually using to quit smoking.
Also, their VEEV vapes are only available in tobacco and menthol flavors, and those flavors have been shown to be less effective for tobacco cessation. (They also tried to push through laws banning other flavors, if I remember right.)
Pre-empting the "think of the childeren" responses; tobacco marketed to kids continues to be widely available:
https://shipfest.org/vaping-for-kids-the-top-10-vape-brands-...
Check out the Pod Juice Freeze "Strawberry Kiwi Pomberry", for example. If not for the big nicotine warning on the bottom half of the label, I wouldn't be surprised if parents confused it with kids' Pedialyte, or some sort of DIY popsicle mix: