What's your process for securing sponsors for the newsletter? How is the sponsor slot integrated into the email?
The typical sponsor has gone on to book 4 slots at a time (I do not offer a bulk discount - this is just what they tend to do).
The slot is integrated right after the intro blurb and before the guest's content. I offer them a headline, some text (not too strict on character count as long as it isn't crazy) and a CTA button.
I have two sponsor slots open next weekend. Reply to this email if you’re interested in learning more about sponsoring Workspaces!
Some quick numbers: 5,700 subscribers 55% open rate
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Source and AD example in link below:
I think I have gotten very lucky in this regard and it might change if prices go up.