Hacker News Reader

Been thinking it might be time to up prices! The slots have been sold out months in advance so it's hard to factor in growth when booking.

I do pause new sponsors from time to time when I book out too far to give myself a chance to reevaluate.

A better question to ask imho would be what improvements you can make on a larger budget.

Did these sponsors just start contacting you inbound or did you do cold outreach?

All have been inbound with the exception of one sponsor who I thought would be a perfect fit for the audience. They agreed and bought two slots.