Unfortunately, the ability for individuals to sue ("private right of action") was delayed in 2017, and delayed once more in 2019, IIRC. Apparently, companies complained that the max $1 million per day could be achieved by sending 5,000 unsolicited emails, which would be too easy to do if there was a mistake in their system or a new sales rep ham-fisted this without realizing the repercussions.
I love to see posts like this though, I'll be sure to attempt this if I ever get SMS spam here in USA.