TBH, fundraising is kind of like charades: it's a way to signal you are doing well, without telling people your private company metrics. I wish we never needed to fundraise, and could just focus on building great products and working with customers instead. :)
I hate that this is the answer.
Edit, for clarification. I don't hate that this is Retool's answer, I hate that this is how the world actually works.
They already were investors from previous rounds.
I think it’s hilarious that the reasoning for fundraising is ‘free publicity’ here though :)
A suggestion: if you want to really show progress and get a lot of press, do a buyback from employees/early investors instead. Signals to the world the level of confidence you have in your own stock.
In this case, small by rapidly growing.
In the case of a thin margin retailer, cash constraints, working capital etc. imply need for funding.
and the people that bought in wanted some exposure, like really wanted some exposure