Why the Creator Economy needs a Web3 upgrade

There are two big lies here.

Lie #1: Web3 platforms don't have to take a chunk of your revenue

Lie #2: Web3 platforms are not responsible for the content they are hosting

Lie #1 suggests that crypto can effectively cut out the middleman between the creators and their fans. But platforms offer hosting and discoverability. Without them the fans would not be able to find, let alone download your creation. Self-hosting is not always viable, or even possible. Running a platform costs money. A Web3 platform presumably would also incur crypto transaction costs. Most people also don't own cryptocurrencies, so they would have to pay traditionally. At that point however there is no reason to involve cryptocurrencies at all.

Lie #2 suggests that Web3 platforms can do just whatever, without adhering to laws, norms and customs. Society would just lean back and take it. Such platforms would act as a magnet for the worst of humanity, and that would be a barrier to becoming mainstream in the first place. And of course nothing guarantees that a Web3 platform would be more fair. If anything it would be the opposite. There isn't a single honest crypto peddler out there, they are all greedy and selfish.

What the creator economy needs is better regulations. Beyond busting monopolies, you really should be able to contact companies like Google and receive more than automatic messages. Being automatically flagged and excluded from basic utilities should not be entirely up to the companies. The fact that society now depends on these services must be a part of that conversation.

Looking back into the past can help you understand what's happening today and why.