I feel like it's not supposed to be aimed at people like you, me, or anyone else here for that matter. I feel like it's aimed towards younger and future generations that will grow up with VR ecosystems like that and get used to them, find uses for them that make it fun. Remember that most people don't care what company is behind a product, people still buy Nestle products after all they did. People don't care.
Kids these days grow up with all those new apps, environments, they practically live in the internet, I can see how this would be appealing to them, having your own 'place' in some virtual world that you can do anything with, especially since reality is much more demanding, depressing and will probably become even worse with all the issues in front of us. Is it going to be owned by corporation X? Sure, 100%. Will people care if it allows them to disconnect from reality? I don't think so.