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Google ads is pretty bad too but facebook's business portal / ad manager / whatever they call it this week almost seems to be designed to be a nightmare to use on purpose. I sincerely hope a player comes along to disrupt this market with a product that is actually nice to use and offers decent customer support - these shouldn't be unrealistic wishes!

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Haha, they AB tested on there "customers" to get them to overspend and dark patterned even the imperators salon. This is hellarious.

Actually I think this could be the reason. Given the sufficient number of A/B testing, it may turn out the more complex the interface is, the more likely the customer is likely to (make the mistake of) spending more.

There's no way to disrupt that market without first owning the audience. Facebook and Google can afford to build awful ad management software, because that's the only way advertisers can reach their audiences.

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