I feel that Facebook really hurts lots of small organization. They fell into a trap of using a free website...instead of building up their own members, email lists, content.

For instance lots of birders post their pictures to Facebook, it helps to connect with people and get tips about birding locations. But...at the cost of depth. The pictures look good, but you don't learn very much about nature. It's like fast food, not nutritious.

It also sucks the air out of the room, and prevents other sites from growing. Sites that could grow into something more useful.