Their claim to sequence 100% of the genome could not be true if it was 100% DNA, as some locations like near the centromere or the telomeres are notoriousy difficult to sequence (and just impossible with the technique of alignment that they use).
It's not that bad, you can already know a lot of interesting things with a whole genome, but it won't be enough information to e.g. synthesize a copy of your DNA or be able to repair all of your adult cell's genetic damages (supposing this kind of tech exists in some future).
There are also more and more research on how the introns (DNA not in some gene) participate in the regulation of genes and are involved in many diseases.
I'd like to see some real (and affordable) 100% DNA sequencing in a near future!
Edited: s/exon/intron/