1% Of Nothing Launches To Get Startups Donating Equity
techcrunch.com
techcrunch.com
Some feedback on the name: while it succinctly denotes how it works, I feel it has some negative connotations.
For a founding team and investors to commit 1% of equity to charity, it is a big deal. "1% is nothing" sound patronizing. Moreover, I don't know any single founder that wants to be associated with someone that characterizes the value of his/her startup as 'nothing' - as in 1% of nothing - i.e., your company is worth nothing.
Of course I understand the spirit of where you are trying to go, but as a byproduct you are generating this negative (unconscious?) connotations that I would try to avoid.
Perhaps '1% means a lot' or something along those lines would be more appealing.
But the thing is - the name is to provoke an emotion. First it's to make you realize that you still keep 99% of your company, or even just 99% of the shares that you've been granted. Second it's to point out that at the early stages, it really is worth basically nothing on paper. Obviously there's far more value in it than that, but we're trying to stir up a reaction - good or bad - that can prompt a thought.
Also, a pretty neat idea. I wonder how VCs, etc... would look at a company with that odd percent-chunk missing in funding rounds.
As an aside, there's nothing missing in the funding rounds. In the current iteration, this is a pledge given by the founders, which means they don't actually give up their 1% until the very end (an acquisition).
Really hope it goes well, and no one tries to back out of the deal once their start-up hits the big time (I'm looking at you Zynga)