Regarding paper, 99 times out of 100, there’s no paper in the printer. People are used to having to remember their order number.
No, please. Assuming everyone can and will use apps is a terrible idea. Apps are terrible for accessibility
- People who don't have phones
- People who do have a phone, but it can't install your app
- People who didn't bring their phones
- People who brought their phone, but it's out of batteries
- People who brought their phone, but it can't connect to the internet
- People who are not tech savvy enough to install/use apps
- People who can't use your app for disability related reasons
- People who don't want to use your apps out of some principle
- People who might be able to use your app, but it is just so tedious that the extra friction makes them not want to
None of these are small groups. Relying on app usage is business suicide
Not something I’m willing to do just to grab a cheese burger. It’s not like I go to mcd on such regular basis.
Don’t say it’s possible to make one that doesn’t. First, kids would abuse it to anonymously order 200 Big Macs in another town, and secondly companies are always too greedy to look away from that stream of potential user data.
A) app-less or install-free apps are a thing, on iOS they’re called app clips and work great.
B) the mcd’s app (and all of the other fast food apps I can think of) don’t require a login. You pay for your food when you order it, so the ‘anonymous order’ attack isn’t a thing.
Also they usually take ApplePay, which is an added security benefit.
Ordered a meal yesterday and the receipt came out blank. Person making orders asked for receipt and I showed them and they all laughed.