Kindle Fire could be hotter than iPad this holiday season, study finds
bgr.com
bgr.com
"In an effort to compete with the iPad, Amazon Wednesday unveiled their new tablet computer called the Kindle Fire which will retail for $199. It’s expected to sell well among parents who always buy the wrong thing."
Whether it is sustainable will depend on the performance/usability of the Kindle. The problem with current iPad competitors is that at best, they come in at the same price point as the iPad and fall far short in terms of usability.
The funny thing is that the iPad started out as a media consumption device but rapidly became a pretty decent all-round device (it doesn't replace a "real" computer but it sure reduces the need to have one around), but it's still 1.5lb and quite big for, say, reading in bed. I prefer reading an iPad to reading a book (I'm reading Clash on Kings in paperback right now, and almost wishing I'd paid -- double -- for the Kindle version) but I'd prefer reading something as small and light as a Kindle to an iPad if it had a color backlit display. (I'd have bought a color Nook if they could play Kindle books.)
Oh look, the Fire has a color backlit display.
Now if Apple had released a iPad 3 at the same time as the Kindle Fire was released for pre-order, that would be more surprising.
So in no way Amazon and Nokia are comparable.
The only thing I don't like about the Kindle Fire is that (although Android is used) the Android-Market will not be useable
Flip side, there's the possibility that this is exactly the scenario Amazon is hoping for.
Fragmentation, eh? That's what Apple thinks will be the downfall of Android tablets?
I wonder if the following was ever said about Apple in the past:
CEO Steve Jobs reportedly thinks that further PC fragmentation brought about by yet another PC maker will drive consumers to the Mac.
Probably not, but these are different markets, and Apple is in a drastically different position.
I don't own a crystal ball, and I try not to pretend I do, but I do like to play devil's advocate, so I'll take the opposite position here and say that fragmentation does matter in the post-PC market because Apple managed to define the segment, first with the iPhone and followed it up with the iPad.
With the iPhone and iPad, consumers who are used to the traditional PC computing experienced were introduced to a closed-loop vendor relationship. For all the warts that we (geeks) see, this is a fantastic experience for many consumers.
Case in point: this last week, I was in Ohio (I live in Florida). I had a problem with my MacBook Pro, and I had none of the things I needed to fix it. I used the Apple Store app to schedule a Genius appointment, dropped my laptop off, had lunch, and walked out of the store with a fully functional laptop, all within the span of a couple hours. My partners now take this level of service for granted. We recently switched to all Apple equipment after very positive experiences with iPhones and iPads.
When you contrast this to the typical PC vendor relationship, there are stark contrasts:
* Where do I take my Dell/HP/Acer computer to be repaired?
* When I call Dell/HP/Acer, what is the experience like?
* What are the costs associated with the repair?
In the case of Apple, it's Apple, Apple, and (often) zero. I have AppleCare on my MacBook Pro, but as it turns out, it didn't matter. Apple will perform simple software fixes at the Genius Bar for free, even if you're not covered by warranty. Are there cases where it would have cost me money? Plenty, but there wouldn't be any confusion over who I need to talk to. This leads to a high level of satisfaction [1].
Fragmentation has a significant impact on the consumer experience. "Android" has become a brand, but there is no consistency in revision, manufacturer, or expectation of service. All of these lead to open questions and insecurities in the minds of consumers. As the price of the device and term of commitment extends in to hundreds of dollars and multiple years, the opportunity for a negative experience compounds. Next thing you know, Uncle Dave is standing in the Verizon store frustrated because the counter clerk doesn't know why all his email account won't work with his phone. Why can't he run the app he just downloaded from the internet? When will updates be available for his phone? Lot's of open questions.
1 - http://www.engadget.com/2011/09/09/apple-tops-j-d-power-cust...