Deadspin's motto was "Sports news without access, favor or discretion". Unlike traditional media that essentially acts as mouthpieces for the teams that they cover (think of any press conference and the kinds of questions being asked, and the types of response they're designed to elicit), they used their status as outsiders to look at sports with a critical lens, and hold people in power in sports to account.

This didn't mean they hated sports though - you could tell from most of their reporting, especially by the OGs(Will Leitch, Drew Magary, Tim Burke etc), that they LOVED sports and wanted the people and teams involved to just be better. They also broke a lot of bonkers stories like the Manti Te'o scandal (highly recommend reading their report on it)[1] that no one in traditional media did a good job of interrograting or digging into.

The site still exists, but if you read it now you won't see this kind of reporting. It all changed about two years when they were bought by private equity (G/O I wanna say) who attempted to exercise control over their editorial, resulting in a mass resignation. Many of the old writers started Defector (https://defector.com/), which writes in the same spirit.

[1] https://deadspin.com/manti-teos-dead-girlfriend-the-most-hea...