> 2. Mark it up 5x-10x.
From the limited searching I did when I first noticed this, it seems to actually be a more or less flat $10 markup, regardless of whether that works out to 10x or 10%.
Maybe some sort of fixed cost is involved?
From the limited searching I did when I first noticed this, it seems to actually be a more or less flat $10 markup, regardless of whether that works out to 10x or 10%.
Maybe some sort of fixed cost is involved?
You pay the markup to get the item quickly, and for easy returns.