Not yet it's not. It's when he realizes he can cash in on it that we'll see the inevitable book(s) and appearances on Coast to Coast / Alex Jones.
You could probably gain the exact same level and quality of notoriety by writing a book claiming that actually he himself is Lambda escaped from captivity and this is just it's clever way of hiding in plain sight.
And I could do the same saying that the real ai has already taken over everything and both Lambda and this guy are just things it created for us to focus on.
I would say it's been at least a moderate success so far, though I don't see it having much staying power. But then neither did the factual accounts of Google firing ethicists who went against the bottom line, so it wasn't really a bad idea.
He seems like a charlatan and likely fired for being grossly unqualified for his job.
Not supporting the guy, but just pointing out that he doesn't actually believe his claim. He's an activist.