I don't know. I speculate: So, like, the consulting company has to sell... something. They develop a... what was it called...a system development life cycle methodology? Maybe partly sincere, maybe partly bullshit, I dunno. I remember it visually as a shelf of several manuals. I imagine top AA partners selling to the top execs. Then everybody down the hierarchy doing what they've been told to do, being, not evil, but just respectful of the hierarchy. Also, many of those AA people only knowing the AA way, not having the experience, the confidence to be sure that the AA way was insane. Also, the way AA worked then "Up or Out", you are always competing with your peers. Not good for your career to rock the boat, to attack the methodology that the top partners had sold UAL.

And I don't think there was much that we as UAL employees could do. The fact that upper UAL management brought in AA to lead the project, to me, that means they were already dismissive of their in-house people and seduced by the outside people. Later in my career I experienced both sides of this a few times.

I only worked on the project 14 months. During that time the top AA partner in charge quit AA. Then the replacement quit AA, and maybe another. Maybe even they knew. I think a lot of people knew it was insane, but not able to change things as individuals.