Snapchat Stock Down by 38%
bloomberg.com
bloomberg.com
I instantly knew they weren't hitting their numbers
I've interviewed with snap and I came away unimpressed with their overall vision / focus / direction / trajectory. Their products and core offerings consistently give me the same impression and feeling- kinda impractical, confusing, and/or dumb. What is snap fundamentally about?
Remember that tiny kite picture-taking drone that would not be able to withstand even a small breeze? What were they thinking? I've been to the beach and out and about a lot this year, and have never seen one IRL.
The summation of all their efforts is unfortunate and leaves me a bit sad; the people themselves who work there are amazing and some of the nicest and most caring I've come across in the tech industry. Snap appears significantly less user-hostile than all the other social media platforms. They've pioneered filters and other trendy tech. However, the brand has challenges. I don't necessarily want all my messages constantly disappearing into thin air or constant silly craziness, because it's not useful. These perceptions aren't helpful for getting traction with "regular" people who want to communicate in an easy and predictable way.
Snap bitmojis were a ton of fun at the time, though.
Selling ads.
Is is advertising related - Facebook and Google are down 5-7.5% today too.
It might be a good time to buy, maybe someone will purchase them above the current trading amount. That's the only way the stock is not going to zero, IMO.
They have never made a penny.
So, not exactly a sale.
I know their market cap is multiple times greater than $3bn they were offered but still they can't survive on their own in the long term.
They also supposedly turned down acquisition offer from Google which was greater than Facebook's $3bn. Maybe they will come back to it again when ad spending starts flowing to TikTok and other competing screen attention apps.