Symptoms:
- Resources (and credit and promotions) are given to the most articulate and outgoing rather than the most effective. (Marketing budget goes to the extrovert rather than the manager producing the best ROI)
- When dates slip, they slip a lot. The night before a release it’s announced that there will be a 3 month delay. (Bad for anyone having to explain “If it’s 3 months, why couldn’t you tell me that sooner?” to a customer)
- Unanticipated earnings and revenue misses. (Same issue as above, but bad to anyone talking to investors)
- Poor prioritization. Effort is spent on squeaky wheels versus high value problems. (Engineers spend time helping “that nice person in accounting” versus solving a customer problem that brings in hard money)
With all the things an exec needs to worry about, they can’t effectively operate without good data to drive decisions. Data needs to have human interpretation as well. Of course bad data can be worse than no data, but that’s another story.