Serif -> Cliche San Serif, CHECK!
Quirky Original Graphics -> Corporate Memphis, CHECK!
Distinctive Colours -> Generic Shades of #0000FF, CHECK!
Crisp Headline -> Something Generic, CHECK!
Sharp image of distinctive looking device, makes you curious, looks like a unit! -> Generic Graphics, CHECK!
And more...
They ruined it!
What a shame it was so good, so perfect before.
The redeeming thing about the new design, if any, is that if you want to sell the company or get investment it might add some value as it makes it look more like a "tech" investment.