I actually genuinely value doing a good job. I genuinely hate being put under pressure to deliver stuff that looks good but is actually bad. It feels awful to me. I've built my career around avoiding this.

I'm not trying to claim moral superiority here or anything. Figuring out tricky ways to get the clueless rich to enthusiastically give up their money can probably be argued to be a moral good, provided the money isn't just going to some other even richer people. I'm just intellectually and emotionally unsuited to it.

Maybe I am just optimizing my employment the only way I know how, because I'm not suited to the more powerful ways.

You can certainly take pride in your work and build a good product all the same though. Big consulting companies usually deliver bad products because their structure makes it almost impossible to do anything else.