Have to admit, when I saw the two screenshots, I thought the OP's problem would be exactly that, not the agency process. Original design not great but has a big picture of a hardware device, an unmissable order button and some explainer videos. New design much more visually appealing, but looks like a different company, potentially even a different class of product and whilst the order button isn't exactly difficult to find, it's not shouting as loudly to act.