Either way the capital cost of a heat pump is high and people seem to have a psychological aversion to spending money on capital costs.
One of the best selling points of a heat pump is comfort: it switches continuously from heating to air conditioning. An eco-sensitive person in Upstate NY might not really think they need air conditioning. It's not like buying a Toyota Corolla to save the planet, it's more like buying a Cadillac Escalade to save the planet and the psychology doesn't really work for that.
See https://energysavingtrust.org.uk/air-source-heat-pumps-vs-gr...