Example from the article:
> Many costly signals are inherently wasteful. Money, time, or other resources are burnt. And wasteful acts are the types of things that we often call irrational. A fancy car may be a logical choice if you are seeking to signal wealth, despite the harm it does to your retirement savings. Do you need help to overcome your error in not saving for retirement, or an alternative way to signal your wealth to your intended audience? You can only understand this if you understand the objective.